We are undoubtedly now in the age of mobile maturation. However, what should be the golden age for mobile app businesses is in reality an age of extreme competition due to numerous factors – the oversaturation of UA channels, users’ app habits already formed, and unpromising ROI of new users – to name a few.

That is why publishing and scaling a successful app has become much more challenging than before. What used to work well in the past have now been tried and tested over and over already – exhausting their efficacy.