Appodeal Stack is looking for an experienced VP of User Acquisition to plan, develop, and execute the strategy for our partners’ casual mobile games. The ideal candidate would have experience working with mobile games such as puzzles, word games, dominoes, card games, etc. They will be collaborating with key company stakeholders on a daily basis to ensure we are on track for company goals, while leading a small team to ensure success.
- Create and execute paid user acquisition strategy according to company’s quarterly and yearly goals;
- Drive A/B testing and optimization of paid campaigns through levers such as creative, geo, audience, network, device, placement, and channel to maximize returns and deliver performance at scale;
- Establish solid processes related to optimization/media buying that include but not limited to the following areas: event grooming, campaign structure (volume, CPI, CPA, localizations), bid capping, creative testing, CPI optimization;
- Manage retargeting campaigns on self-serve demand platforms;
- Collaborate with engineers to identify opportunities for automation;
- Collaborate with monetization team to optimize engagement (time per user per month) and ARPU;
- Manage the Creative department and make sure to set high-level goals for them;
- Analyze results and provide actionable performance insights for key stakeholders.
- 3-5 years experience in user acquisition/buying for mobile app products;
- Advanced Business English: specifically writing and speaking;
- An in-depth knowledge of a variety of digital buying platforms – Facebook Business Manager, Google Ads Manager, and others;
- Strong, problem solving, and critical-thinking skills and experience working in fast-paced, highly dynamic and metrics-based environment;
- Experience – and a desire – to participate in strategic planning while excelling at day-to-day execution/optimization;
- Solid communication and client skills to work effectively across departments and with stakeholders;
- Ability to allocate resources (bandwidth and spend) accordingly.
Nice to Haves
- Experience scaling games to top 100 grossing.
Why Appodeal Stack?
We have a great product and an amazing, internationally dispersed team. Our mission is simple: To enable creators to start and scale successful mobile app businesses.
We believe in the following values, and hope you do too:
- To learn as much as we can, grow personally, build a career;
- To make an impact, build a history-defining company;
- To help people learn and build a career;
- To have fun while we’re doing all of the above.
If you’re a curious spirit who values constant learning and growth, please apply!