Management

UA Manager at Appodeal

Warsaw, Minsk, remote

Appodeal Stack is looking for a User Acquisition Manager, to acquire users for Android/iOS games through different mobile advertising networks and sources. You’ll run advertising campaigns, cooperate on creatives with the design team, optimize targeting, volumes, action events, etc. in order to maximize UA campaigns performance.

Responsibilities

  • Set up and launch advertising campaigns to promote games in Facebook, Google Ads, Unity, Apple Search Ads, Applovin;
  • Optimization of advertising campaigns to achieve KPI;
  • Analytics of advertising campaigns and attracted users (through the internal tool);
  • Budget and results monitoring according to the company’s UA playbook;
  • Reporting.

Requirements

  • Mobile user acquisition experience (Facebook and Google Ads is a must; Unity/Applovin/Apple Search Ads will be an advantage);
  • Strong analytical skills and common sense;
  • Basic understanding of mobile metrics: ARPPU, LTV, ROAS, DAU, Retention and others;
  • Confident use of Google Sheets, Excel;
  • Proactive and results-oriented;
  • Proactive and results-oriented;
  • High level of self-learning;
  • Attention to detail;
  • Independence and desire to develop in the sphere;
  • English proficiency is at least Intermediate.

Application Form

Follow the link to complete form, telling us why you’d be a great fit and you could be part of our awesome family.