Responsibilities
- Partner closely with key stakeholders across Sales Development, Relationship Management and Marketing to develop and run programs that nurture prospects through the buyers’ journey and deliver a cohesive experience;
- Develop and execute a strategic ABM program in strong collaboration with Sales leadership, starting with account selection through to running integrated plays;
- Partner with Marketing to create, plan, and execute multi-channel campaigns through targeted digital, content, and event marketing efforts, creating a highly effective and personalized approach for strategic accounts;
- Take a data-driven approach to the customization of marketing programs for prospects, creating vertical-based or other personalized assets as needed;
- Leverage insights to tell compelling stories that position the company as a trusted partner to B2B leaders and their key audiences;
- Present regularly on program performance and success to Sales and Marketing leaders;
- Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency.
Basic qualifications
- Experience in early stage start-ups;
- Minimum 3 years in Business development and track of successful records (with references and closed strategic partnerships in the past);
- Fluent English. Other languages will be highly valued;
- Ability to travel by air frequently;
- Solid technical skills, ability to learn and demonstrate the value of a new technology quickly;
- Strong communication skills, ability to build a relationship with VP- and C-level creatively;
- Naturally inquisitive to solve key customer challenges;
- Ability to successfully prioritize, balance multiple projects, and manage complex work streams while consistently delivering results;
- A roll up your sleeves, self-starter personality;
- The sophistication to navigate an enterprise sales process combined with the urgency required to hit quarterly activation targets;
- Unquestioned ethics and clarity around doing the right thing for our customers, for your co-workers, and for the company.
Preferred qualifications
- Experience in ad tech or related industries (i.e. gaming, apps, ad networks, marketing for mobile, UA, etc);
- Knowledge of programmatic demand (OpenRTB, API, S2S, SDK).