Marketing and PR

PMM Lead, CIS at Appodeal Stack

Remote

We are looking for someone to lead and own the marketing strategy to drive growth in the CIS region. Strong candidates are energetic, scrappy, strategic and growth-focused marketers. Don’t miss the opportunity to help take Appodeal’s marketing to new heights in the CIS region.

Responsibilities

  • Own the marketing strategy and execution to drive full-funnel growth and maximize and enhance consumer reach, acquisition, engagement, and satisfaction in the CIS region;
  • Identify and lead promotion in Russian-speaking digital channels, media outlets and online communities that are frequented by mobile app developers to increase brand and product awareness;
  • Spearhead various campaigns that are geared towards the product’s message, demand generation, consumer retention, internal communication of strategies, and so forth;
  • Support the SVP of Marketing in the development of the product’s competitive differentiation, product positioning, product messaging, and go-to-market strategies aimed at the CIS market;
  • Write and distribute content that resonate with the target audience to drive product adoption;
  • Responsible for the creation of marketing web pages and other digital assets in collaboration with the design team;
  • Develop and track marketing program performance metrics and optimize through continuous testing;

Requirements

  • Degree in Marketing or equivalent field;
  • Located in Europe, fluent in English and Russian. Remote work ok;
  • Impeccable verbal and written communication skills; ability to translate complex, technical ideas into terms that consumers can understand;
  • Able to work independently and cross-functionally;
  • Understanding of the mobile industry space;
  • Start Up Experience and, focus on mobile apps industry, mobile gaming or AdTech preferred;
  • Minimum of 3 years of experience of product marketing, preferably in mobile advertising;
  • Self-starter; able to build and support full marketing funnel with little supervision;
  • Quick learner; able to understand our marketing strategy and complete all tasks accordingly;
  • Highly analytical; necessary to develop high-value marketing tools, set and monitor key marketing metrics, drive sales and partnership enablement, and identify customer and market needs.

Application Form

Follow the link to complete form, telling us why you’d be a great fit and you could be part of our awesome family.