Marketing and PR

Product Marketing Lead (CIS) at Appodeal

We’re looking for a scrappy, strategic, and growth-focused Product Marketing Lead (CIS) to lead the strategy and execution of marketing activities to drive growth in the CIS region.


  • Own the marketing strategy and execution to drive full-funnel growth in the CIS market;
  • Write and distribute content that resonate with the target audience to drive product adoption;
  • Lead and oversee digital marketing strategies to maximize and enhance consumer reach, acquisition, engagement, and satisfaction in the CIS region;
  • Support the VP of Marketing in the development of the product’s competitive differentiation, product positioning, product messaging, and go-to-market strategies aimed at the CIS market;
  • Responsible for the creation of marketing web pages and other digital assets in collaboration with the design team;
  • Develop and track marketing program performance metrics and optimize through continuous testing;
  • Identify and lead promotion in Russian-speaking digital channels, media outlets and online communities that are frequented by mobile app developers to increase brand and product awareness;
  • Spearhead various campaigns that are geared towards the product’s message, demand generation, consumer retention, internal communication of strategies, and so forth.


  • Degree in Marketing or equivalent field;
  • Located in Europe, fluent in English and Russian. Remote work ok;
  • Impeccable verbal and written communication skills; ability to translate complex, technical ideas into terms that consumers can understand;
  • Able to work independently and cross-functionally;
  • Understanding of the mobile industry space;
  • Experience in the mobile apps industry, focus on mobile gaming or AdTech preferred;
  • Minimum of 3 years of experience of product marketing, preferably in mobile advertising;
  • Self-starter; able to build and support full marketing funnel with little supervision;
  • Quick learner; able to understand our marketing strategy and complete all tasks accordingly;
  • Highly analytical; necessary to develop high-value marketing tools, set and monitor key marketing metrics, drive sales and partnership enablement, and identify customer and market needs.

Application Form

Follow the link to complete form, telling us why you’d be a great fit and you could be part of our awesome family.