As a Content Marketing Lead, you will be responsible for developing and promoting a range of content assets and messaging for marketing campaigns to help drive awareness, education, and engagement with business, developer, and creator audiences across new and existing marketing channels in close collaboration with cross-functional teams including Product and Brand Marketing, Customer Success, HR and Engineering, reporting directly to VP Marketing. The ideal candidate is an exceptional writer and content strategist with a knack for breaking down complex topics into compelling, digestible narratives and has a track record of success in initiating and delivering impactful content marketing projects and campaigns.
You will make a critical contribution to our business by shaping Appodeal’s brand and community through the strategic use of content for mobile app creator target audiences. If you’re passionate about mobile games and apps, this is a great opportunity to have a significant impact at one of the fastest growing companies out there.
Responsibilities
- Own content strategy and generate on-brand, best-in-class content for multi-channel marketing campaigns, including but not limited to educational materials, ebooks, white papers, podcasts, articles, infographics, etc., tailored to multiple customer audiences with a high degree of conceptual creativity and verbal polish;
- Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use across multiple digital and offline media channels, including website, social media, events as well as partner marketing, and growth marketing;
- Track, measure, and report on content performance; optimize based on results;
- Partner with cross-functional teams to ensure content accuracy and alignment across multiple stakeholders;
- Stay on top of content marketing trends and bring new ideas for us to explore and test.
Requirements
- Bachelor’s degree in a relevant field such as marketing, communications, or advertising;
- 3+ years of editorial experience, ideally in the tech/enterprise software space;
- 5+ of professional marketing experience;
- Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex topics into simple, digestible content;
- A thinker and a doer mindset—excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats;
- Ability to multitask and prioritize projects in a dynamic, fast-paced environment;
- Excellent communication and presentation skills;
- Strong thought leadership, problem-solving, and relationship-building skills;
- Advanced proficiency in English;
- Experience with content marketing for B2B SaaS and/or B2B2C products, as well as an understanding of mobile gaming industry, are a big plus.
Why Appodeal Stack
We have a great product and an amazing, internationally dispersed team. Our mission is simple: To enable creators to start and scale successful mobile app businesses.
We believe in the following values, and hope you do too:
- To learn as much as we can, grow personally, build a career.
- To make an impact, build a history-defining company.
- To resolve challenging and exciting problems with support of world-class professionals and mentors.
- To have fun while we’re doing all of the above.
If you’re a curious spirit who values constant learning and growth, please apply!