ASO Lead at Appodeal Stack

RemoteFull-time contract4+ yearsSenior

Appodeal Stack is looking for an experienced ASO Lead to plan, develop, and execute the strategy for our partners’ casual mobile games. The ideal candidate would have experience working with mobile games such as puzzles, word games, dominoes, card games, etc. They will be collaborating with key company stakeholders on a daily basis to ensure we are on track for company goals while leading a team to ensure success.


  • Create and execute ASO strategy according to the company’s quarterly and yearly goals;
  • Manage all ASO projects across the company’s games portfolio, analyzing and improving KPIs relating to store page conversion rates and organic install growth;
  • Define clear steps to evaluate the performance of app store icons and store page creatives in order to identify best-performing assets;
  • Be the in-house expert for keyword research and keyword optimization across multiple game titles;
  • Look after the copywriting process of the app store pages in alignment with brand guidelines, USPs, and keyword density;
  • Ensure that store creatives, game titles and pages are properly localized;
  • Apply best practices to game titles and subtitles, constantly finding opportunities to improve the search rankings for each game within different search categories;
  • Improve ways to measure incremental install uplifts from ASO projects, working closely with data analysts to provide all the information needed for further optimization;
  • Analyze results and provide actionable performance insights for key stakeholders.


  • Extensive experience and expert knowledge of ASO within the mobile gaming industry;
  • Be confident with data analytics and have the ability to establish key findings based on large data sets;
  • Successful achievements in previous roles working on ASO projects for mobile games;
  • Expert knowledge of all techniques to improve conversion rates;
  • Deep understanding of various ASO strategies for casual games;
  • Great knowledge of ASO tools and dashboards;
  • Experience working on multiple A/B tests and communicating key results to stakeholders is required;
  • Excellent communication skills;
  • Fundamentals of copywriting (in English) and localisation processes are required.

Nice to Haves

  • Experience working on Paid Search Ads.

Why Appodeal Stack?

We have a great product and an amazing, internationally dispersed team. Our mission is simple: To enable creators to start and scale successful mobile app businesses.

We believe in the following values, and hope you do too:

  • To learn as much as we can, grow personally, build a career;
  • To make an impact, build a history-defining company;
  • To help people learn and build a career;
  • To have fun while we’re doing all of the above.

Application Form

Follow the link to complete form, telling us why you’d be a great fit and you could be part of our awesome family.