Featured
What’s in store for Appodeal in 2020?
Check out our exciting 2020 product roadmap to become the best monetization platform for indie app developers and studios.
Company News - 10 min read
Pavel Golubev
Featured
Why SDK Integration is Ideal for In-App Advertising
Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.
BidMachine - 3 min read
Ekaterina Kupidonova
Featured
The Future of Programmatic: Why Switch to First-Price Auction?
Turning to a first-price auction is perhaps one of the most important steps towards making programmatic auctions transparent for buying and selling.
Monetization - 5 min read
Ekaterina Kupidonova
Featured
Appodeal’s 3rd annual Mobile In-App Ad Monetization Performance Index (2019 Edition) is Now Out
This report provides insights for mobile app publishers on the top earning mobile ad networks, ad exchanges and DSPs, along with their eCPMs, the average eCPM of each country globally and more.
Monetization - 3 min read
Wing Poon
How to Best Incorporate Rewarded video and Banner Ads to Monetize Mobile Apps
There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.
Monetization - 7 min read
Ekaterina Kupidonova
Here’s Why You Should Consider Programmatic Ad Exchanges to Monetize Your Mobile App
Finding an additional monetization source can significantly strengthen your monetization strategy and increase revenue.
BidMachine - 7 min read
Ekaterina Kupidonova
How to Choose the Right Ad Monetization Partner?
Should you set up ad monetization on your own or hire a monetization manager? Have direct deals with ad networks or rely on automation? Find the answers in this article.
Monetization - 7 min read
Tanya Kovalevskaya
Programmatic Ads of the Future: Conversation with Head of BidMachine
We talked to Dmitry Usakov, Head of BidMachine, who stood at the origins of Appodeal and helped develop disruptive in-app header bidding technology.
Monetization - 7 min read
Ekaterina Kupidonova
Q&A with Liftoff: a Top Performing Programmatic DSP
Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs are getting new opportunities to compete. We chatted with Liftoff to find out how their DSP stands out.
Monetization - 4 min read
Wing Poon
Appodeal Adds app-ads.txt to Strengthen Fraud Protection
The widespread adoption of ads.txt file across web platforms paved the way for app-ads.txt to finally enter the world of in-app mobile ads. This simple text file is quite easy to apply and quite effective in fighting fraud and spoofing.
Monetization - 2 min read
Ekaterina Kupidonova
[E-book] Guide to Scaling Mobile Apps in 2019 (and beyond)
With all the new challenges in 2019, today's mobile app businesses must consider new approaches to scale in 2019 and beyond. Check out this guide to find out more.
Monetization - 3 min read
Wing Poon
BidMachine Now Open-source Ad Exchange
Stack is making its ad exchange, BidMachine, open-source for mobile app publishers to connect with ad demand sources directly
Company News - 2 min read
Wing Poon