What’s in store for Appodeal in 2020?
Check out our exciting 2020 product roadmap to become the best monetization platform for indie app developers and studios.
Check out our exciting 2020 product roadmap to become the best monetization platform for indie app developers and studios.
Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.
Turning to a first-price auction is perhaps one of the most important steps towards making programmatic auctions transparent for buying and selling.
This report provides insights for mobile app publishers on the top earning mobile ad networks, ad exchanges and DSPs, along with their eCPMs, the average eCPM of each country globally and more.
There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.
Finding an additional monetization source can significantly strengthen your monetization strategy and increase revenue.
Should you set up ad monetization on your own or hire a monetization manager? Have direct deals with ad networks or rely on automation? Find the answers in this article.
We talked to Dmitry Usakov, Head of BidMachine, who stood at the origins of Appodeal and helped develop disruptive in-app header bidding technology.
Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs are getting new opportunities to compete. We chatted with Liftoff to find out how their DSP stands out.
The widespread adoption of ads.txt file across web platforms paved the way for app-ads.txt to finally enter the world of in-app mobile ads. This simple text file is quite easy to apply and quite effective in fighting fraud and spoofing.
With all the new challenges in 2019, today's mobile app businesses must consider new approaches to scale in 2019 and beyond. Check out this guide to find out more.
Stack is making its ad exchange, BidMachine, open-source for mobile app publishers to connect with ad demand sources directly