Featured
What’s in store for Appodeal in 2020?
Check out our exciting 2020 product roadmap to become the best monetization platform for indie app developers and studios.
Company News - 10 min read
Pavel Golubev
Featured
Programmatic Ads in 2020: BidMachine White Paper is Now Out
Turns out there’s no need to be afraid of in-housing costs and resource allocation when you can access a ready-to-go solution that not only allows a step-by-step transition to programmatic ads managed internally, but brings incremental ad revenue and tangible results from the get-go.
BidMachine - 2 min read
Ekaterina Kupidonova
Featured
What 2020 Holds for Programmatic Advertising
The BidMachine team gathered some major programmatic trends that we see getting stronger in 2020. Will in-app bidding finally overcome the setbacks of the previous years? Will the latest transparency measures positively affect buyer-seller relationships? The year 2020 will most probably bring to life initiatives that are meant to dominate in the new decade.
BidMachine - 4 min read
Ekaterina Kupidonova
Featured
Why SDK Integration is Ideal for In-App Advertising
Whether you’re deciding to integrate a new ad network, ad mediation or ad exchange, it’s important to understand what integration options you have. SDK integration invariably ranks #1 for mobile publishers. On average, an app has 15 integrated SDKs: analytics SDKs, attribution and engagement SDKs and advertising SDKs.
BidMachine - 3 min read
Ekaterina Kupidonova
Featured
The Future of Programmatic: Why Switch to First-Price Auction?
Turning to a first-price auction is perhaps one of the most important steps towards making programmatic auctions transparent for buying and selling.
Monetization - 5 min read
Ekaterina Kupidonova
Featured
Appodeal’s 3rd annual Mobile In-App Ad Monetization Performance Index (2019 Edition) is Now Out
This report provides insights for mobile app publishers on the top earning mobile ad networks, ad exchanges and DSPs, along with their eCPMs, the average eCPM of each country globally and more.
Monetization - 3 min read
Wing Poon
Featured
Meet Stack: Appodeal’s New Umbrella Brand and End-to-End Solution
We’re excited to introduce Stack, a new end-to-end solution by Appodeal aimed at scaling winning apps. With Stack, we put publishers first by clearing the way for direct collaboration with advertisers.
Company News - 5 min read
Pavel Golubev
Appodeal 2.0: New App Intelligence to Fuel your Growth – Now Ready for Beta Testers!
We have some very exciting news to share! Within the next two month, you will be experiencing Appodeal 2.0 with the release of one of Appodeal’s most major product updates: the Appodeal App Intelligence. Essentially, what the App Intelligence tool does is it takes your app’s disparate data and connects them and their relationships to […]
Company News - 7 min read
Wing Poon
Q&A with Demand Rockstars: Jampp
As programmatic advertising and in-app bidding make headway, more and more DSPs get a chanсe to compete for publisher inventory. We interviewed Jammp, a top-performing DSP, and discussed today’s programmatic trends, transparency standards, and so much more.
BidMachine - 5 min read
Ekaterina Kupidonova
How to Best Incorporate Rewarded video and Banner Ads to Monetize Mobile Apps
There is not much in common between these two formats. However, they are both extremely effective for generating ad revenue in their own ways. Rewarded videos are an essential part of user retention, while banners are great for wider audience reach.
Monetization - 7 min read
Ekaterina Kupidonova
How to Increase Your Organic App Growth?
In this article our partner AppFollow shares some tips and insights on how to improve your organic user acquisition and get the most out of channels that can bring you growth at minimum cost.
UA - 9 min read
Ekaterina Kupidonova
Here’s Why You Should Consider Programmatic Ad Exchanges to Monetize Your Mobile App
Finding an additional monetization source can significantly strengthen your monetization strategy and increase revenue.
BidMachine - 7 min read
Ekaterina Kupidonova