What drives winning apps.

Scale with an ad tech stack tailored for your team — powered by business intelligence and a team dedicated to your success.

What is Stack?

Stack is an end-to-end solution by Appodeal that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.

Stack is an independent market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and information they need to thrive in a highly competitive landscape.

Stack’s Journey


Stack is the natural progression of a vision that emerged back in 2014 when our founder Pavel Golubev owned and operated a mobile apps publishing company called Alfa Productions.

Alfa Productions published more than 3,000 apps and monetized primarily through ads. Frustrated with the amount of time and resources it took to manage ad monetization, Pavel developed his own mediation tool that quickly increased total ad revenue by 270% — and gave rise to Appodeal.

Officially launched in January 2015, Appodeal was the first solution of its kind. It was an ad mediation platform created by publishers, for publishers — which meant that it was designed with the specific need to increase mobile ad revenue.

By 2017, however, the market had evolved and publishers were beginning to face different, more complex problems. So the Appodeal team began working on new innovative solutions that respond to publishers’ unique needs and scale in line with business growth.

In 2019, we launch a new robust set of solutions. Our offerings folded under one holistic brand called Stack.

When user acquisition, business intelligence and monetization are aligned — profits happen

Each of our cutting-edge solutions is available and powerful on its own.

But they are even more powerful together as an end-to-end engine designed to scale your profits and grow your business.

So you can focus on what you do best — building winning apps.

Reach us globally

Austin HQ

201 W 5th St, Floor 11, Office 58
Austin, Texas 78701,

Office in Barcelona

Plaça Universitat, 3, piso 6,
Barcelona, ​​08007,

Office in Warsaw

Mariana Langiewicza,
19 Warszawa, 02-071,


General Info: [email protected]
Sales: [email protected]
Media: [email protected]
Career: [email protected]
Demand Partnership: [email protected]

Scale your app further with Stack

Let us know how we can build a stack tailored for your team.